![]() After all, while there are many factors that can make or break a digital marketing campaign, there are few things more important than making sure you appear when your customers search for certain phrases online. Well, you’d want to look at the title tags of the pages on Google’s first page.Talk to anyone about the basics of SEO and you can guarantee that they’ll mention keyword research. That’s why you want to pay attention to the on-page SEO of your would-be competitors in the top 10 results.įor example, let’s say you want to rank for “gluten free cookies”. You already know that on-page SEO can make or break a site’s ability to rank. Step #6: Check Out Their Content Optimization It’s just another layer of information to help you make an informed decision. The point here isn’t to obsess over their link profile.
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